Our Pristine Quality
We Sell Only The Best & Ensure It Arrives That Way
All of our fish is selected, purchased, and checked in by trained personnel to Rod Browne-Mitchell’s demanding specifications. Our owner and sales representatives walk through the coolers to physically inspect the inventory daily. We do not accept fish that do not meet our strict standards.
We grade fish as “Pristine Quality” based on these parameters:
- Fish received at or below the required temperature.
- The eyes on the fish are still pigmented and clear.
- Fish is in a “rigor mortis” state with tight, firm flesh and red gills indicative of fresh catch.
- The skin of the fish has zero scale loss, has vibrant, visible coloring.
- No skin blemishes, like gashes or tumors.
- No odor, except the sea.
- In live shellfish, we make sure the product is lively and kept at a proper temperature.
All fish accepted for sale are stored in our coolers and kept chilled with salt-water ice for ‘ocean cold’ products. Typically, Browne Trading fish only stay on our premise for a maximum of 48 hours. Some more popular items arrive in the morning and are gone by nightfall.
We continually inspect all of our seafood. We never ship any fish that does not meet Browne Trading Quality Standards. Our sales staff are trained, seafood experts. If we do not have what you are looking for and cannot source it from our many suppliers, we can always suggest an appropriate alternative.
Our Packers are Specially Trained
With fulfillment of super freshness paramount to our success, Browne Trading was among the first in our industry to perfect overnight shipping of seafood perishables. Understanding that if the product did not arrive as pristine as when it was packed, much thought was given to best ship our products outside of just the conventional refrigerated ground delivery trucks.
Browne Trading Co. developed the best methods to ship fresh and live seafood through trial and error, effectively pioneering the overnight shipping of the highest quality seafood to chefs and home gourmets around the United States. This allowed Browne Trading to expand its customer base. It began to effectively “mail-order” fish outside of our trucking routes to new restaurant clientele and retail customers alike.
Our ability to be successful in procuring fresh seafood and caviar and getting it reliably and quickly to our customers established a foundation of success that we continue to rely on today. All our seafood is hand-packed by our trained packing crew with cold packs and air balloons to make sure that your order arrives in pristine condition. Whether it comes by a Browne Trading truck, one of our partner carriers, or via Overnight Shipment, you can be reassured that your fish and seafood are well cared for at every step.